Región Colombia
Project: Brand Identity & Video
Región Colombia is a small family-run mountain guiding company offering expeditions to the mountains, countryside and waterfalls of Colombia.
The goal of the project was to build a visual identity that reflects the company’s roots, values and connection to nature, and to help them operate with a cohesive and professional look.
We developed a full brand identity including a logo in multiple formats, a custom colour palette, selected fonts and image assets. We also created a brand book to guide future use and produced a short video introducing the company’s story and mission.
Final content:
– Logo in multiple formats
– Brand colours, fonts & image assets
– Brand book
– Company introduction video
Brand Identity & Video
Project Date: 6/2024
Location: Santa Rosa, Colombia
Logo design: Emma Brandt & Lauri Arpiainen
Colors, fonts and brand book: Emma Brandt
Photography & video: Lauri Arpiainen
Appreciation from the client
“We are very grateful for your collaboration on our project. Your knowledge, professional experience, and support were essential to achieving our goal, and so were your friendship and good company.
Together with Lauri Arpiainen, you created a complete brand identity and a short company video - both of which became key tools in building the foundation for our business. Our goal was to define a clear and recognizable visual direction for Región Colombia, and thanks to your guidance, we now have a brand that truly represents who we are.”
